Bindu Fizzy Ginger Masala
Ginger • Masala • Carbonated drink
DiscoverEst. 1987 · Rooted in India
The House
of Indian
Flavour.
Decades of bringing India's favourite flavours to everyday moments — bottled, packed and made by us.
Bindu Fizzy Ginger Masala: Bold Indian flavour, bottled with fizz.
House of Bindu: Since 1987. Made in-house. Indian flavours. Quality-led manufacturing. Decades of experience. Two FMCG categories. Built for India. Trusted partner network.
The House in numbers
Decades old. Still bringing the tadka.
- 1987
- The year the journey began
- 2,000+
- People powering the House
- 1,400+
- Distribution partners
- 3
- Manufacturing facilities
Founded by Mr. Sathya Shankar in Puttur Taluk, Karnataka.
Across manufacturing, distribution and corporate teams.
Carrying beverages and snacks to retail across South India.
Karnataka and Telangana, with Visakhapatnam added in 2025.
One house, many flavours
Two categories. Six brands. One idea.
Everything starts from a flavour Indians already trust, and ends in a pack built to sell off a crowded shelf.
Start here
The packs people ask for by name
Four products that explain the House faster than any brand statement.
The House of Bindu
Four decades.
Still bringing the tadka.
From a spare parts shop in Puttur to three factories making every bottle and every pack in-house. Same flavours India grew up on — made for the way India shops today.
The flavour lexicon
We don't invent flavours. We bottle the ones India already argues about.
Mango
Bright. Juicy. Unmistakably Indian.
Sipon Mango DrinkGinger Masala
Warm spice. Cool fizz. Full character.
Bindu Fizzy Ginger MasalaChilli
Sharp. Fiery. Proper masti.
Snak Up Potato Chips — Red Chilly MastiJeera
Savoury, cooling, and the flavour that made us.
Bindu Fizz Jeera MasalaButter
Rich, familiar, and always finished too fast.
Snak Up Butter MurukkuKokum
Coastal, sour, and grown where we come from.
Kokum Jeera Drink
Origin
It started in Puttur,
not in a boardroom.
Sathya Shankar began in Puttur Taluk, Dakshina Kannada, Karnataka with an automobile spare parts business. Manufacturing came thirteen years later. The flavour that made the House famous came two years after that.
Read the full story- 1987
The journey begins
Mr. Sathya Shankar starts out with an automobile spare parts business in Puttur Taluk, Karnataka.
- 2000
Bindu packaged drinking water
The first Bindu product launches, moving the group into manufacturing.
- 2002
Bindu Fizz Jeera Masala
The flagship jeera masala carbonated drink launches and becomes the brand's signature product.
- 2009
Snak Up packed snacks
Snak Up launches packed snacks and namkeens, opening the foods category.
- 2025
Factory at Visakhapatnam
The Visakhapatnam facility extends manufacturing into Andhra Pradesh.
How it's made
Three factories. Every product made in-house.
The House manufactures what it sells — in Karnataka, Telangana and, from 2025, Andhra Pradesh.
Factory 01
Puttur, Karnataka
Beverages & traditional snacks
Narimogeru Village, Puttur Taluk, Dakshina Kannada — where the House began.
Factory 02
Sangareddy, Telangana
Beverages & packed snacks
Village Mallepally, Kondapur Mandal — added in 2017 to serve the Deccan markets.
Factory 03
Visakhapatnam, Andhra Pradesh
Capacity expansion
Stone laid in 2024; the facility extends manufacturing into Andhra Pradesh from 2025.
The partner ecosystem
Built to move products from our factories to India's shelves.
Modern trade
Modern trade
Quick commerce
Quick commerce
Wholesale
Modern trade
Modern trade
Modern trade
Modern trade
Modern trade
From regional roots to a growing Indian distribution ecosystem.
On the feed
India's having a little Bindu moment.
See how Bindu shows up in real life — in shops, on kitchen tables and on the line.
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postEvery chatpata session needs a partner
reelThat one millennial manager
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Inside the House
Flavour, written down.
Where our flavours come from, how they're made, and why they belong in an Indian kitchen.
Indian Food Culture
Why kokum belongs in a bottle
A coastal Karnataka fruit that most of India has never tasted in a cold drink.
Recipes & Pairings
Snack and drink pairing, the South Indian way
Salt against fizz, chilli against sweet: how the House's two categories were designed to be bought together.
Flavour Stories
The journey of jeera: from digestive to daily refreshment
Why a spice from the kitchen shelf became the most recognisable cold drink flavour in South India.
Straight answers
What people ask about the House
What is House of Bindu?
House of Bindu is an Indian food and beverage company founded in 1987 and headquartered in Yeshwantpur, Bengaluru. It manufactures carbonated drinks, fruit drinks, packaged drinking water and packaged snacks under brands including Bindu, Sipon, Fruzon, Zivo, Snak Up and Twisty. Its manufacturing entity is Megha Fruit Processing Pvt Ltd, part of SG Corporates.
Who owns House of Bindu?
House of Bindu was founded by Mr. Sathya Shankar, who is Managing Director. Mrs. Ranjitha Shankar is Executive Director and Ms. Megha Shankar is a Director.
When was Bindu founded?
The business began in 1987 as an automobile spare parts venture in Puttur Taluk, Karnataka. The Bindu beverage brand itself started in 2000 with packaged drinking water, followed by Bindu Fizz Jeera Masala in 2002.
What is Bindu Fizz Jeera Masala?
Bindu Fizz Jeera Masala is a carbonated soft drink flavoured with jeera (cumin) and Indian masala spices. Launched in 2002, it is the flagship product of House of Bindu.
What snacks does House of Bindu make?
Under Snak Up and Twisty, House of Bindu makes potato chips (classic salted, cream and onion, tomato ketchup, red chilly masti, pudina), namkeen such as masala peanuts, salted peanuts, masala moong dal and moong dal crackle, extruded snacks such as cheese pops, onion rings and wheels, traditional snacks such as butter murukku, and Mini Magic Noodles.
Where are Bindu products manufactured?
House of Bindu manufactures at three facilities: Narimogeru Village in Puttur Taluk, Dakshina Kannada (Karnataka); Kondapur Mandal in Sangareddy district (Telangana); and a facility at Visakhapatnam (Andhra Pradesh) added in 2025.
Sell the flavours India already asks for.
Distributor, modern trade buyer or exporter — talk to the House about carrying the portfolio in your market.