The House of Indian Flavour · Since 1987
FAQs
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House of Bindu is an Indian food and beverage company founded in 1987 and headquartered in Yeshwantpur, Bengaluru. It manufactures carbonated drinks, fruit drinks, packaged drinking water and packaged snacks under brands including Bindu, Sipon, Fruzon, Zivo, Snak Up and Twisty. Its manufacturing entity is Megha Fruit Processing Pvt Ltd, part of SG Corporates.
House of Bindu was founded by Mr. Sathya Shankar, who is Managing Director. Mrs. Ranjitha Shankar is Executive Director and Ms. Megha Shankar is a Director.
The business began in 1987 as an automobile spare parts venture in Puttur Taluk, Karnataka. The Bindu beverage brand itself started in 2000 with packaged drinking water, followed by Bindu Fizz Jeera Masala in 2002.
Bindu Fizz Jeera Masala is a carbonated soft drink flavoured with jeera (cumin) and Indian masala spices. Launched in 2002, it is the flagship product of House of Bindu.
Under Snak Up and Twisty, House of Bindu makes potato chips (classic salted, cream and onion, tomato ketchup, red chilly masti, pudina), namkeen such as masala peanuts, salted peanuts, masala moong dal and moong dal crackle, extruded snacks such as cheese pops, onion rings and wheels, traditional snacks such as butter murukku, and Mini Magic Noodles.
House of Bindu manufactures at three facilities: Narimogeru Village in Puttur Taluk, Dakshina Kannada (Karnataka); Kondapur Mandal in Sangareddy district (Telangana); and a facility at Visakhapatnam (Andhra Pradesh) added in 2025.
The corporate office is on Tumkur Road, Yeshwantpur, Bengaluru, Karnataka. The company's roots are in Puttur Taluk, Dakshina Kannada.
Submit an enquiry through the Partner With Us page with your company, city, state and current distribution network, or email info@sgcorporates.com. The business team responds to distribution, franchise and business enquiries.
Products are sold through general trade retail across South India and through modern trade and quick-commerce partners including DMart, METRO, Reliance Smart Bazaar, Spar Hypermarket, Spencer's, Star Bazaar, More Megastore, Easyday, Ratnadeep, M. K. Retail, Blinkit and JioMart. Availability varies by city and store.
Yes. Bindu is an Indian beverage brand, manufactured in India by an Indian company, and built around Indian flavour profiles such as jeera, ginger masala, kokum and mango.
In 2019 Bindu was recognised by the Times Group as Best Beverage Brand in India.
The company reports over 2,000 employees and a network of more than 1,400 distributors.
Still need something? Contact the House or read Inside the House.
